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How to drive more effective marketing with fast human insight
Most marketing deliverables are sent “in the blind” without any testing to verify that...
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Does it resonate? How marketers can test experiences
The speed of marketing in the digital age is a double-edged sword. We create...
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Crafting a winning design proposal: strategic insights for senior leaders
A design proposal is more than just a document; it’s a strategic blueprint that...
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Design for emotion, not usability: how generative AI changes the rules of successful software
Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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How to incorporate customer experience feedback into the product development process
A great product isn’t built in isolation—it’s shaped by the people who use it...
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How to turn qualitative feedback into data-driven insights
The most effective business decisions are driven by robust data, but quantitative data alone...
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Risk mitigation in digital product development
Launching any digital product comes with some degree of risk. While every founder, product...
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10 tips to create CTAs that convert
If your website or app sells products, generates leads, collects sign-ups, or has users...
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How to use human insight to supercharge your A/B tests
A/B testing is a powerful way to improve online experiences, but often it can...
