Depending on the information set, some taxonomies are extremely complex. In fact, the science of taxonomy is a discipline unto itself. But it doesn’t have to be complicated. At its simplest, a taxonomy is just a way of naming and classifying things according to their similarities and differences.

According to data published by researchers at the Harvard T.H. Chan School of Public Health, more than 234 million major surgical procedures are conducted around the world every year. While most of

Learn how to turn customer feedback into testable hypotheses using an age-old methodology.

Customer research is an extremely broad term — like other high level concepts such as inbound marketing or product management, companies unpack the subcategories beneath these concepts in order to build tailored processes that result in key outcomes.

In this Interview, we talk about what product discovery means, how to choose the right methodologies and how to get your team members on your side. Enjoy.